Niche Site Toolkit

Below are the exact tools, plugins and themes that are recommended for building niche content websites. Some are free, some are cheap and others are a little pricey. You can absolutely build a niche website without any paid tools though but some of the paid tools listed below, such as SEMRush, are unbeatable when it comes to keyword research.

Keyword Research: SEMRush

Admittedly, this is quite an investment. SEMRush is NOT cheap so only commit to it if you know you’re going to be in this for the long haul and find yourself dissatisfied with the free tools out there. Call it lazy, but it’s great how you can plug a base keyword or phrase into SEMRush and it will spit out hundreds and thousands of keyword suggestions. Yes, the volume stats and keyword difficult ratings are probably way off (but that’s the case with all keyword tools). But you’ll love the way it can give you hundreds of article ideas in the space of 10-15 minutes which you can then save to the keyword manager within SEMRush.

Check this out as an example: If you were to plug the phrase ‘card games’ into SEMRush it spits the following out:

Card Games SEMRush

That’s nearly 20,000 keywords with over 150,000 searches a month in the US and you’ve instantly got the titles to thousands of articles to cover yourself for years to come – all in the space of 30 seconds. You can then manually go through each keyword, check the difficultly yourself and, if it’s suitable, add it to the SEMRush keyword manager.

Free Images: Pixabay

You know how important visuals are and that’s why having a free source of royalty-free images is essential for any niche website. Whenever you need an image, your go-to resource has to be Pixabay. If Pixabay doesn’t have the image you need then you can always look at the other stock photo sites such as Pexels and Unsplash which are the other two major free image resources.

As a last resort, you could jump on DepositPhotos. It’s a paid stock photo site but it’s probably the most reasonably priced. Just load it up so that you always have a reserve of credits on then for when you might need to resort to using a paid platform. Before paying on DepositPhotos though, it’s always worth checking AppSumo to see if they have a deal on DepositPhotos – they’re famous for it! In fact, they’ll often have 100 images for a one-off $39. In all honesty, 100 images should cover you for over a year!

Web Hosting: SiteGround

SiteGround have been faultless since joining their hosting service providing excellent support on the rare occasion that it is needed and, most importantly downtime has been near zero and site loading speeds have been repeatable.

This site itself is also hosted on SiteGround so ask yourself: Have you had any issues loading this site? Have you been frustrated with the speed? Here’s the GTMetrix report for this site:

PSS Site Speed

Analytics: MonsterInsights

If you run a complex eCommerce website and want to track every move your visitors make then the pro version of MonsterInsights is right for you – but it’s not what you need to use for a simpler content niche site. You just need to stick with the free version. They make installing Google Analytics idiot-proof and they also exclude anyone logged in as an admin to prevent skewing stats. Their handing dashboard widget is great to see how you’re making progress in terms of traffic.

WordPress Theme: GeneratePress

If you need a quick, simple, easy-to-implement WordPress theme then it’s got to be GeneratePress. Their theme is quick, has the right level of customisation and looks good. There really isn’t much more to say about it. The Marketer version from the Site Library is being used here on Profit Seeking Sites but there are a handful of themes that work particularly well for niche sites.

You simply upload the theme and pro plugin and you gain access to the Site Library where you can pick a theme that works for you. All that’s left to do is add your logo, change the colour scheme and pick some fonts and you’re good to go. There are plenty of other customisation options but you don’t really need to bother with them from the get-go – focus on the content first and foremost!

WordPress Plugins: WPMU Dev

If you want an all-in-one WordPress plugin package that does it all then check out WPMU Dev. Their set up is intuitive and it provides you with a complete suite of WordPress plugins for all your needs. Their suite of tools allows you to optimise your SEO, speed and images. You can also set up regular backups and implement decent security. It really is the perfect all-in-one collection of plugins.

What’s Your Niche Site Stack?

Why not share what tools/plugins/themes make up your niche site stack whether they’re free, paid or hacked together using Google sheets. Just drop a comment below to let everyone know what you use:

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